Instagram Marketing 101
Instagram is the third most popular social media platform among teens, behind YouTube and Tiktok. 85% of teens use YouTube, 67% use Tiktok, and 62% use Instagram. Instagram has a potential advertising reach of 849.3 million people. 53% of those are a youth audience. 73% of teens say Instagram is the best way for brands to reach them. There is no doubt Instagram marketing needs to be a part of your advertising strategy.
By the end of 2023, Instagram is projected to have 1.18 billion users.
If Instagram is only the third most popular platform by numbers, why should you use it? Even though it might have less total users than Youtube and Tiktok, it is the best platform to target a very specific audience and reach the people that are more likely to buy your products and services.
83% of Instagram users say they discover new products on the platform. Nearly as much, 80%, say Instagram helps them decide what to buy. Influencer marketing is an important part of Instagram, with 89% of marketers saying it’s the most important platform for influencer marketing. Because of this specialized targeting, user spending on Instagram ads is 23% higher than Facebook.
Instagram started as an easy way for people to share photos, but the platform has grown tremendously in the past 10+ years to become an e-commerce powerhouse. Facebook bought Instagram in 2012 for $1 billion. Now, it is estimated to be worth 100 times that. With all this growth, there is a gigantic increase of users and posts. To break through all the new content and stand out, your posts have to be seen as authentic, unfiltered, honest, and relatable. Over-produced content may be seen as fake.
Instagram is the most popular social platform for influencers. When people think of influencers, they tend to think of celebrities and other famous people first. But, Instagram users are more interested in following people like them that they can relate to. That’s why 77% of marketers are more likely to work with influencers with 5,000-10,000 followers over celebrities. Even micro-influencers with as little as 100 followers can be a valuable investment since smaller users are seen as more authentic.
Instagram is trending away from photographs and more toward video with Stories and Reels. Stories are featured at the top of everyone’s feed and are easily clickable. For that reason, they are extremely popular, with over 500 million users daily. Stories are a great way to promote deals. They are fast and easy to make, and as long as you are creative, on-brand, and use the fun gif stickers, your branding content will be successful. Reels lets you create short videos and add filters, effects, and music directly on your phone. Then those videos are posted on the feed.
Instagram shopping was a huge hit when it was introduced in 2021. It allows business to place product links directly in peoples’ feeds as ads, allowing for easy purchases. More than 130 million users click on a Instagram shopping link each month. Consider setting up an Instagram shop today, just remember that Instagram takes a percentage of sales.
This is just the tip of the iceberg when it comes to cracking the code of Instagram. Contact Chatter Marketing today if you want more followers, likes and sales.